BAIT

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with. Injecting the scent directly in...

Developed in the Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology®) - scientifically engineered to s...

BaitFuel Freshwater Injector kit includes: 1X Injector 4X Reusable injector vials, prefilled with BaitFuel The BaitFuel Injector Kit allows you t...

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique action...

Features: Chemically sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elect...

Berkley Powerbait Pre-Rigged Swim Shad is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this form...

With a design that has been purpose built for Forward Facing Sonar, the Berkley PowerBait Power Switch provides a heavy weight forward design for a...

*CHROME & CLEAR come with hooks removed for easy painting The Renegade from WalleyeX features our revolutionary SABER-LIP technology. This bi...

*CHROME & CLEAR come with hooks removed for easy painting The WalleyeX Brawler features our revolutionary SABRE-LIP technology. This bill des...

*CHROME & CLEAR come with hooks removed for easy painting The WalleyeX XShad features our revolutionary SABRE-LIP technology. This bill desig...

*CHROME & CLEAR come with hooks removed for easy painting The WalleyeX XShad features our revolutionary SABRE-LIP technology. This bill desig...

DESCRIPTION *CHROME & CLEAR come with hooks removed for easy painting The WalleyeX Ripper is a rattle bait on steroids, perfect for open wate...

DESCRIPTION *CHROME & CLEAR come with hooks removed for easy painting The WalleyeX Ripper is a rattle bait on steroids, perfect for open wate...

DESCRIPTION *CHROME & CLEAR come with hooks removed for easy painting The WalleyeX Ripper is a rattle bait on steroids, perfect for open wate...

DESCRIPTION The Kamikaze by WalleyeX is the ultimate glide bait. Featuring a lead body encased in an almost indestructible ABS plastic body, the ...

DESCRIPTION The Kamikaze by WalleyeX is the ultimate glide bait. Featuring a lead body encased in an almost indestructible ABS plastic body, the ...

Deceptively simple, the Jackall Rhythm Wave Swimbait delivers a perfectly balanced presentation that stands head-and-shoulders above standard swimb...

The Rhythm Wag is a versatile stick bait that provides anglers with the perfect solution for weightless rigs, drop shots, jig heads, and Ca...

Jackall Rerange 110 Jerkbait 22255-JRERA110 The Jackall Rerange features the TG Zero Friction weight transfer system that shifts 20% of the lure's ...

The TN features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the spac...