SOFT BAIT

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to flo...

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhan...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent an...

Developed for the red-hot techniques of hover and mid-strolling, the Jackall Drift Fry 3.0 is precisely crafted with an integrated soft lip that he...

Deadly when rigged on a weighted wacky hook, the new and improved Jackall Flick Shake Worm features a unique curved shape that quivers and squirms ...

The IndestructoBUG is a virtually indestructible creature bait built with the chassis of a buoyant Ned-Rig style finesse bait. When left idle, the ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All...

Our new IndestructoPLASTIC is buoyant, super durable and ultra stretchy. The elasticity prevents your IndestructoSPIKE from getting nipped off or p...

The Mini Slayer is a cheat code for large panfish, but is also an excellent finesse option for Walleye, Trout, and Bass. The ribbed body gives the ...

The Derby Slayer is a perfect mid-sized baitfish imitation for drop shotting, vertical hanging, or casting to cover vast swathes of water. The ribb...

What others call new technology, we have been doing for 15 years.  Triple Threat Grubs feature tri-color patterns that imitate game fishes natural ...

4.25" Size for Perfect PresentationThe 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balance...

3" Size for Versatile ApplicationsAt 3 inches, the Blip Minnow is the ideal size for attracting a wide variety of fish species, from bass to wall...

Available in 3” & 4” Sizes for VersatilityChoose between the 3” and 4” versions of the Eko Shad to suit your fishing needs. Whether you're ta...

If you like fishing trick worms then you will love the NetBait T-Mac. Whether on a shaky head or weightless the T-Mac will produce. The T-Mac is al...

With over the top kicking/swimming action, the NetBait Twin Tail Trailer works amazing as a trailer on a Freedom CFL Chatterbait or Freedom SpeedFr...

The Rhythm Wag is a versatile stick bait that provides anglers with the perfect solution for weightless rigs, drop shots, jig heads, and Ca...

Deceptively simple, the Jackall Rhythm Wave Swimbait delivers a perfectly balanced presentation that stands head-and-shoulders above standard swimb...

With a design that has been purpose built for Forward Facing Sonar, the Berkley PowerBait Power Switch provides a heavy weight forward design for a...

Berkley Powerbait Pre-Rigged Swim Shad is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this form...

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique action...

BaitFuel Freshwater Injector kit includes: 1X Injector 4X Reusable injector vials, prefilled with BaitFuel The BaitFuel Injector Kit allows you t...

Developed in the Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology®) - scientifically engineered to s...

The BaitFuel Injector Kit allows you to "fuel inject" BaitFuel fish attractant into any soft plastic you fish with. Injecting the scent directly in...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definitio...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...