FROSTBITE

Frostbite Ice Fishing Braid is engineered for sub-zero fishing conditions. Zero water absorption is achieved by braiding 2x tighter while using exc...

The Diesel 1000. Smoothness and reliability that you're used to out of your high end open water equipment, but a price where you can slap these on ...

Our micro jigs are the perfect option for panfish and beyond. The high density of tungsten allows for a more compact, finesse offering that cuts th...

This rod is designed for sightfishing straight down through an ice hole between your feet. It has the parabolic curve of your favourite 6-7 foot su...

Designed with an ideal balance of ultimate softness in the noodle tip and power flexing deep into the mid and butt sections of the glass blank to b...

The STANDARD BUTT JOB makes the Twilight series handle a total of 7 inches. It is ideal for most applications and comes stock on our Twilight 31ML,...

Mr. Noodles. The Ultimate noodle rod. Its got the perfect Extra-Ultralight fiberglass noodle tip you want for the softest panfish bites. Its also g...

This massively popular big game rod is made for jigging lake trout, northern pike, and anything else with similar size and temper. FEATURES 43 inc...

This isn’t just your plain old scoop! A few cool features to note:  -telescopic from 26”-52”  -soft touch rubber coating  -heavy duty large scoop  ...

Introducing SnakeWeave, a premium ice fishing line built for performance in the toughest winter conditions.SnakeWeave’s alternating black and white...

100% Acrylic

The Dinner Bell you love. Now in Tungsten. Exactly twice as heavy. Get down to your target depth faster. The Dinner Bell is a catch-all spoon! The ...

The Dinner Bell is a catch-all spoon! The noise and commotion caused by the inner blade offers a truly unique action with lifelike appeal. This is ...

This rod offers power for big game in a softer glass design that's ideal for the angler or fish requiring dramatic attention to long runs and frant...

This is the perfect walleye deadstick rod. The light tip is also great for big panfish or for finesse jigging multispecies. It's fiberglass constru...

For anglers preferring the traditional shorter length, this is the perfect walleye rod - favouring the use of small to medium baits. Also, a great ...

This is the perfect walleye rod - favouring the use of medium to large baits. Also a great multi species option, including mid-sized lake trout and...

This is the perfect walleye rod - favouring the use of small to medium baits. Also a great multi species option for bass, perch, and stocked trout....

For anglers preferring a shorter traditional length, this is the perfect walleye rod - favouring the use of medium to large baits. Also, a great mu...

You will immediately notice an unfair advantage over the willpower of everything that swims with the unique "Scissorkick" action generated at any s...

The Meathead is made of 100% pure TUNGSTEN for the most compact profile possible to keep the focus on the live bait you 're serving at any depth. I...

Our new IndestructoPLASTIC is buoyant, super durable and ultra stretchy. The elasticity prevents your IndestructoSPIKE from getting nipped off or p...

The Mini Slayer is a cheat code for large panfish, but is also an excellent finesse option for Walleye, Trout, and Bass. The ribbed body gives the ...

The Derby Slayer is a perfect mid-sized baitfish imitation for drop shotting, vertical hanging, or casting to cover vast swathes of water. The ribb...

The BIG BORE 2000 Spinning Reel is HERE! Silky smooth drag, larger arbor spool, and a high caliber drag system to handle big-game! Specs: 7+1 Beari...

The Meathead is made of 100% pure TUNGSTEN for the most compact profile possible to keep the focus on the live bait you 're serving at any depth. I...

This rattlebait has a loud menacing vibration when ripped hard, a wandering vulnerable body-roll when jigged slowly, and a bold bronco tail-kick wh...

This spring bobber friction fits to your rod tip and can help you achieve the ultimate sensitivity for light biting fish. A clean straight titanium...

Non-slip protective heat-shrink tubing. Functional and fashionable.

The finest point Forceps we have made yet! Perfect for applications requiring maximum precision. Unhook your catch with ease, even with the smalles...