BERKLEY

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact sha...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus up...

Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a center pin...

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X'...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definitio...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. FEATURES: Strong gripp...

This wire wound steelon leader features a McMahon swivel and super strong cross-lock snap on a hand wound leader. Runs true through water and gathe...

Safely remove stubborn hooks with the Berkley® Stainless Steel Hook Remover. Sure-grip jaw action Removes embedded hooks safely Spring-lo...

Berkley Powerbait Pre-Rigged Swim Shad is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this form...

With a design that has been purpose built for Forward Facing Sonar, the Berkley PowerBait Power Switch provides a heavy weight forward design for a...

Berkley Steelon Wire-wound Leaders Bright - 30lb , 6in - 3W630 Berkley Steelon Wire-wound Leaders Bright - 30lb , 9in - 3W930 Berkley Steelon Wire-...

The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance whil...

Berkley Trilene Micro Ice Monofilament Ice Line is great for finicky fish in ultra clear water. Micro Ice is the smallest, strongest mono you can f...