FISHING LURES

The five molded beads in the Wedding Ring Tapered Beads provide highly visible and UV colors and floatation for your lure making needs.  See 'Tips'...

For over 50 years, the Wedding Ring has been an angler favorite for any species. The large, high-quality rhinestones in the Wedding Ring Component ...

The Cha Cha Floats 5-Pack allows you to customize rigs with color combos that catch more fish, as well as provide the buoyancy and floatation to ke...

The Smile Blade provides lifelike action at speeds as slow as 1/4 mph and they're easily tuned. Adjust to a wide-angle blade for a slow, rolling wo...

The Cha Cha Crawler is a floating worm harness equipped with the versatile Smile Blade and buoyancy of the Cha Cha Float that attracts walleye, tro...

The Cripplure is a proven trout, kokanee and salmon lure featuring a specially designed ring chamber that emits a low frequency vibration in the wa...

The Wally Pop Crawler is a proven setup featuring a Smile Blade and Cha Cha Float inside fluorescent tubing, which doubles as a scent chamber to cr...

A super versatile long casting lure. Great action on the drop and on retrieve – the lure vibrates and flashes at the same time provoking fish to st...

Bringing the innovation and technology of the Rattlin’ Spinmaster to create the industry's first ever crawler harness style trolling rig that rattl...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact sha...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus up...

This rattlebait has a loud menacing vibration when ripped hard, a wandering vulnerable body-roll when jigged slowly, and a bold bronco tail-kick wh...

The Moonshine Shiver Minnow Hammered Gold lures are a high-quality, gold plated version of the tournament proven vertical jigging lure.  When intro...

The Moonshine Lures Shiver Minnow series are high-quality UV lures designed to catch various species, including salmon, trout, walleye, pike, muski...

An American original. Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional ill...