FISHING LURES

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact sha...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus up...

This rattlebait has a loud menacing vibration when ripped hard, a wandering vulnerable body-roll when jigged slowly, and a bold bronco tail-kick wh...

The Moonshine Shiver Minnow Hammered Gold lures are a high-quality, gold plated version of the tournament proven vertical jigging lure.  When intro...

The Moonshine Lures Shiver Minnow series are high-quality UV lures designed to catch various species, including salmon, trout, walleye, pike, muski...

An American original. Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional ill...